CoolCrafting founder Sarah Peel has a lifetime of experience within the areas of clothing and accessories design and supply.

Sarah spent her teenage years elbowing people out of the way at Jumble Sales to find precious pieces, which she would take apart at home to look at the pattern shapes, and then dutifully sew back together.

Whilst studying at Loughborough College of Art, Sarah was chief alterations person at the local Vintage store, as well as setting up on her own, designing and making ballgowns and wedding dresses for the Leicestershire wealthy. After her mum and dad insisted on a proper job, Sarah went on to be a Pattern Cutter for Next and was able to train at a top tailoring factory in Europe. Promotion into Buying followed, along with an awful lot of travelling and spending time in factories, and until recently, Sarah has been involved in buying a number of product areas, specializing in leather garments and handbags, for Lakeland.